Hydro Flask

Take your adventure somewhere refreshing.

For this shoot, I wanted to bring Hydro Flask into a distinctly Florida adventure setting. Using the crystal-clear waters of Rock Springs at Kelly Park, we created vibrant lifestyle imagery that connects the product to the simple joy of getting outside, getting in the water, and cooling off.

The Concept

What if the bottle could tell the story?

Rather than creating a traditional product-focused video, I wanted to put the Hydro Flask directly into the adventure. The bottle floats along with the action, giving viewers a playful perspective on a day spent exploring Rock Springs.

A step-by-step instructional comic about water bottle photography. Starts with a floatation shot of a water bottle in a pink flamingo pool float, then shows the bottle tilted in water, landscape scene with palms, close-up of color-matched water, bright sun flare, condensation on bottle, twist cap, shot of ice in the cap, melting plastic bottle on sand, water bottle in water with a rock, and drifting shot with the flamingo float.
Person wearing a yellow and pink outfit holds a mint green hydro flask water bottle outdoors with green trees in the background.
Woman in sunglasses holding a colorful pool float in a wooded outdoor setting
A woman with curly hair, wearing a pink top and black skirt, walks along a rocky riverbank holding a floating pool ring and a water bottle in a lush forested area with sunlight filtering through the trees
A light green Hydro Flask water bottle with water droplets on it, placed on a wet, rocky surface.
Girl with braids in a pink swimsuit playing in a shallow river, holding a water bottle, with a pink and yellow inflatable ring nearby and rocks in the water.
A woman in a pink tank top sitting by a clear, blue-green water body, surrounded by lush tropical palm trees and ferns, holding a water bottle and resting with a colorful inner tube nearby.
A woman with dark skin, curly hair, sunglasses, wearing a pink tank top and black shorts, is relaxing on an inflatable pink and yellow pool float in a clear, shallow stream. She is holding a drink and surrounded by rocks and flowing water.
Person floating in a yellow inner tube on a river in a lush, green forest with sunlight filtering through the trees.
A woman relaxing in a pink and yellow inflatable tube in a clear, natural water pool surrounded by lush green tropical plants and trees.
A woman in a pink swimsuit and sunglasses standing waist-deep in a clear, rocky river, holding a pink and yellow inflatable ring and a water bottle.
A person holding a mint green Hydro Flask water bottle while standing in a pink and yellow inflatable pool.
Woman in pink swimsuit relaxing in a yellow and pink inflatable ring in a river, holding a water bottle, wearing sunglasses, and smiling.
A woman with curly hair, wearing sunglasses and a red swimsuit, relaxing in a yellow and pink inflatable float on a body of water, holding a turquoise water bottle with a spout.
A woman in a pink swimsuit is playing in a river, holding a yellow and pink inflatable ring, with lush green trees and plants in the background.
Woman in sunglasses relaxing on an inflatable float in a swimming pool, holding a water gun, with sunlight and trees in the background.
Two children, one wearing sunglasses, lounging on an inflatable tube in a river surrounded by lush green trees and bushes, with bright sunlight and some water droplets on the camera lens.
Woman relaxing on a pink and yellow inflatable float in a lush, green outdoor setting, wearing sunglasses and a pink swimsuit.
Light green Hydro Flask water bottle lying on rocky ground inside a pink and yellow inflatable pool.
A woman wearing red sunglasses and a pink swimsuit relaxing in a yellow and pink inflatable tube in a body of water, holding a green water bottle, with a wooden deck and trees in the background.
A woman lounging on a pink and yellow inflatable tube, wearing a red swimsuit, sunglasses, and smiling while holding a mint green water bottle.

Social Content

Alongside the still photography, I created a social-first video that follows the Hydro Flask as it makes its way down the spring. The playful concept gives the product a personality while keeping the focus on the experience of being outside.

Made for the feed. Built around the story.

A person preparing for outdoor photography with cameras, sunglasses, and gear on a pink and yellow float in a natural setting.
A teal-colored reusable water bottle with a white lid and straw, outdoors. Overlaid text says "Living its best Florida life" with a stylized yellow sun and rays. Icons for liking, commenting, sharing, and navigation are at the bottom.

BTS Reel

Social Reel

Two women taking a selfie outdoors near a water body with lush green trees in the background.

The Location

Rock Springs provided the perfect backdrop for the shoot: clear spring water, lush Florida landscape, and an environment where the product could exist naturally rather than feeling placed into the scene. Plus it matched the color of the bottle, which was perfect.

Florida, in a bottle.

A dense tropical forest with lush green foliage and a narrow waterway running through, partially obscured by palm fronds.
Close-up of green grass blades with a blurred background of trees and sunlight.
A small stream with clear water reflecting the surrounding greenery, and bright green ferns growing along the edge.
Clear water with sunlight reflections and shadows creating ripples and patterns on the bottom surface of a stream or river.
Mint green Hydro Flask water bottle with water droplets on it, sitting on wet dark rocky ground.

What Was Created

One shoot. Multiple pieces of content.

Lifestyle Photography
Outdoor imagery featuring Hydro Flask naturally in an adventure setting.

Product Photography
Detail and environmental product imagery.

Social Video
A concept-driven short-form video created for social.

Destination Content
Florida spring imagery connecting the product to place and experience.

Your brand has a story. Let's get outside and tell it.

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