Cotopaxi

What people think fits in a Cotopaxi bag vs. what actually fits.

Cotopaxi makes gear for getting outside, and this shoot was designed to show that gear in action. We created a colorful collection of hiking and running imagery, along with a playful social concept built around one very practical question: just how much can you actually fit in a Cotopaxi bag?

The Concept

How much adventure fits in here?

The concept started with a familiar travel question: what can you actually fit in a small adventure bag?

Comic strip comparing perceptions of a Bum Bag to its reality. The first row shows a person packing a small, sleek bag and a close-up of it. The second row reveals the bag is actually a large, heavy camera gear disguised as a small bag. The third row shows the bag, packed with two phones, a jacket, trail mix, and a backup camera, explaining its true contents. The final panel shows a person with the fully packed bag, smiling and giving a thumbs-up.
Close-up of a green backpack with orange and blue zippers on a green leafy background.
A woman in outdoor gear with a green waist pack is sitting outdoors surrounded by tall green grass or plants.
A woman sitting outdoors on a sandy surface, checking her smartwatch. She is wearing a beige hat, a white tank top, turquoise jacket, and has a yellow strap on her bag.
Woman outdoors wearing a beige baseball cap, a blue plaid shirt, and a white t-shirt, carrying a green crossbody bag with colorful zippers, and wearing a black watch, surrounded by green foliage.
A woman wearing sunglasses, a baseball cap, and a tank top, smiling while holding a green and orange backpack with a kangaroo logo, standing outdoors among green plants.
A green and orange Cotopaxi foam-filled waist pack on ground with trail snacks and face sunscreen inside.
Woman with a beige cap, plaid shirt, and backpack in a forest, holding a smartphone and smiling.
A black and green Cotopaxi brand waist bag with multiple compartments and adjustable straps, placed on a dark surface.
A woman in outdoor clothing, wearing sunglasses and a hat, looking at her phone while standing in a lush green forest.
A woman hiking on a forest trail, wearing sunglasses, a cap, a plaid shirt, and pants with a waist pack.
Close-up of a black adjustable strap with plastic buckle, part of outdoor gear, on a textured black surface.
Person lying on the ground outdoors, using a smartphone. They wear a blue plaid shirt, a white wristwatch, and a bracelet. There is a green and orange Cotopaxi backpack nearby, on the dirt ground.

Social Content

The social video was designed to feel quick, playful, and useful while naturally showcasing the capacity and versatility of the bag. The same production also generated still imagery that could be used across social, web, and marketing.

Little bag, lots of stuff.

A man kneeling outdoors, holding a camera with a large lens and an external flash, with trees in the background.
A woman outdoors in a wooded area, wearing sunglasses, a beige cap, a white t-shirt, and a plaid shirt, smiling while using her phone, with a waist pack around her waist.

BTS Reel

Social Reel

Two smiling women taking a selfie in a lush, green forest with trees and sunlight in the background. One woman is wearing glasses and a cap, and the other woman has glasses on her head and is making a peace sign.

Adventure in Motion

Built to move.

The shoot moved between trail, movement, and everyday adventure, giving the brand imagery that feels active without losing the personality of the product.

A woman running through a wooded trail with lush green foliage, wearing a tank top, camouflage pants, glasses, earphones, and a waist pack.
Woman smiling in an outdoor setting with palm trees, wearing sunglasses, a beige cap, a plaid shirt, and a shoulder bag.
Woman running outdoors under trees, carrying a small bag, wearing sunglasses, a sleeveless purple top, and camouflage pants.
Back of a woman in outdoor setting wearing a light-colored tank top and a beige baseball cap, with a green pack on her back.
Woman with short black hair wearing a light gray sports bra, black camouflage pants, and blue earbud, standing outdoors among lush green foliage, holding a small pack at her waist, smiling and enjoying outdoor activity.

What Was Created

One shoot. Multiple stories.

Lifestyle Photography
Hiking, running, and outdoor lifestyle imagery.

Product Photography
Cotopaxi gear photographed in use and in context.

Social Video
A playful, product-focused concept designed for short-form social.

Campaign Content
A versatile library of imagery for web, social, and marketing.

Ready to put your gear in motion?

Let's do it!