Cotopaxi
What people think fits in a Cotopaxi bag vs. what actually fits.
Cotopaxi makes gear for getting outside, and this shoot was designed to show that gear in action. We created a colorful collection of hiking and running imagery, along with a playful social concept built around one very practical question: just how much can you actually fit in a Cotopaxi bag?
The Concept
How much adventure fits in here?
The concept started with a familiar travel question: what can you actually fit in a small adventure bag?
Social Content
The social video was designed to feel quick, playful, and useful while naturally showcasing the capacity and versatility of the bag. The same production also generated still imagery that could be used across social, web, and marketing.
Little bag, lots of stuff.
BTS Reel
Social Reel
Adventure in Motion
Built to move.
The shoot moved between trail, movement, and everyday adventure, giving the brand imagery that feels active without losing the personality of the product.
What Was Created
One shoot. Multiple stories.
Lifestyle Photography
Hiking, running, and outdoor lifestyle imagery.
Product Photography
Cotopaxi gear photographed in use and in context.
Social Video
A playful, product-focused concept designed for short-form social.
Campaign Content
A versatile library of imagery for web, social, and marketing.