Noc Provisions
Adventure doesn't have to take itself so seriously.
Nocs Provisions creates compact, colorful binoculars designed to get people outside and looking closer. For this concept shoot, I wanted to capture the playful, approachable personality of the brand while showing the product naturally in an outdoor adventure setting.
The Concept
The idea was simple: what happens when your best adventure companion has an exceptional eye for spotting things?
Enter Bradley, our four-legged talent and surprisingly capable binocular assistant.
Social Content
The shoot was planned from the beginning to create both a versatile image library and social-first content. The resulting video brings the same story to life in a quick, playful format designed for the brand's social channels.
Built for more than the feed.
BTS Reel
Social Reel
